Local Search Marketing

The yellow pages are functionally dead. If this is your primary means to be found by customers looking for your type of business, you have a problem. You’re spending precious marketing dollars on something that is becoming less effective every day.

Consider These Facts

  • 74% of Americans use online local search, like Google local search, to locate area businesses.
    (Kelsey Group)
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase.
    (TMP/comScore)

With these facts in mind, doesn’t it make sense to ensure that your business is as visible as possible in your local search results?

The fact is that the Internet has replaced the Yellow Pages and most other print media and the reasons are simple:

  • It’s faster and much more convenient to find exactly what you’re looking for.
  • It’s available whenever and wherever you need it — 24X7 via a PC, laptop, smartphone or other mobile devices.
  • The Internet provides the freshest information along with helpful, interactive options that no printed media can match.

 

Where You Need To Be Found

Google Places
This is where the majority of Internet users look first. Google commands up to 70% of search traffic and a complete listing in Google Places is an essential first step.  Once your listing is 100% complete and verified, the next step is optimizing your listing with citations and additional customer reviews from other review and directory sites.  Optimization helps secure your listing’s position within Google Places and fend off competitors vying for your valuable spot in the local search listings.

Bing and Yahoo LocalApproximate percentage of searches between Google, Bing and Yahoo
Google may dominate Internet search, but that still means nearly one of every three searches happens outside of Google. Bing and Yahoo combined, represent about 30% of Internet search and that’s why it is important to have your local business listed here as well. Your business needs to have an online presence everywhere your prospects and customers are searching for what you offer.

The Payoff 

The rewards for being prominently found in the local search results for Google places, Bing and Yahoo local are much more visibility for your business, more customers and more sales. In addition, we can track the performance of your listing in several ways and leverage it with other online tools to offer business-building capabilities that were previously impossible.

Oh, and you can cut (way) back on your yellow pages spending, saving money while getting a better, trackable return on your advertising investment.

Call us today and and discover how easily you can get this working for your business now!