Mobile Marketing

It’s Not the Future… It’s Right Now

Mobile marketing is here today and growing fast. Whether you know it or not, mobile marketing is being accepted and acted upon by a rapidly growing number of your customers and prospects as part of their daily “shopping behavior”. Here’s a quote from a recent study by Augme Technologies that nicely summarizes this rapidly growing trend.

“Thanks to increasingly sophisticated mobile devices, the consumer has become an ever-moving target that is never more than one click, ring, text or tweet away from entering “shopper mode.”

You Don’t Need to Fully Understand It…

It’s true, you don’t need to understand all of the technology driving mobile marketing, but you do need to understand what it can do for your business. The Internet dramatically changed the way we market our goods and services. That’s a fact that both suppliers and consumers have benefitted from.

Now, the wireless world of smart phones, and other highly portable devices, has expanded the way we can market our goods and services and enabled consumers to immediately respond to compelling offers. It is the next step and leveraging it now can give your business a big competitive advantage.

You Just Need to Use It

Naturally you need to know how you can use it. There are many ways to use and profit from mobile marketing. A simple example may be a good way to get you thinking of ways you can use mobile marketing to grow your business.

Let’s say you have a restaurant or retail shop (or several) and…

• Usually on Mondays and Tuesdays business is slow and… 
• You wish you could find an easy, reliable and affordable way to quickly generate more business on those days (or any others).

Now, what if…