One thing has always been true in business. People do business with other people, not organizations, and they do business with people they know and trust.
When you can’t interact with your prospects and customers in person, there is no better alternative than video. The possibilities to effectively communicate, build trust and sell with video are nearly endless.
Online Video: Yes, Your Business Does Need It
There’s no denying the power of online video. 2010 marked the fifth anniversary of YouTube, which crossed the 2 billion-views-a-day threshold. People are searching for all types of information on YouTube and it is often viewed as the second largest search engine, right behind its parent Google.
People continue to demonstrate a huge preference for video information. It’s not just about being amused or entertained. Your prospects and customers are actively searching for all types of easy-to-consume video information including about what to buy and from whom.
Pew Internet reported that nearly 70% of all adult Internet users have used the Internet to watch or download video—that’s 52% of all adults in the US alone.
Pick a topic, any topic, and people are actively searching for videos about it—right now—by the millions. That’s a key reason that your business needs it’s own videos to be found on YouTube and elsewhere.
How Do You Benefit?
More online visibility, pre-sales relationship building with prospects and increased sales for your business. It is really that simple. Every day that you don’t leverage the benefits of video marketing is another major opportunity missed. While that may sound dramatic, it’s 100% true.
Video is extremely “social” and social networks are increasing their impact on consumer business decisions every day. Here are a couple of recent facts, directly from YouTube, that help illustrate this…
150 years worth of YouTube videos are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
100 million people take a social action on YouTube (likes, shares, comments, etc) every week.
Online Video Works for All Businesses
And online video works very well for local businesses. One reason for this is that Google and the other major search engines favor video content in their search results. They favor video because their users favor video.
According to a study by Forrester Research, videos are 53 times more likely to get a first page Google ranking than conventionally optimized web pages! With this kind of power, and the right plan, it’s possible to dominate a local market’s search results for your business type. When local consumers are searching to purchase goods or services, that kind of visibility can give your business a competition-crushing advantage.
It’s Not a Magic Bullet… Unless You’re a Good Shot
Video is very powerful, but it’s a not a magic bullet. As with any other tool, knowing how to use online video to maximum benefit and at minimum cost takes experience and the proper resources to make sure your video gets to all the “right places” quickly and effectively for the desired results.
You may have guessed that’s where we come in. We have the knowledge, experience and proprietary resources to help your business quickly and affordably enjoy the business-building benefits of online video now.
Call us today and let us show you how just easy and effective it can be.
603.513.1862